Mail & Door Drops

Positions Vacant

BT Business

Issue 6 | July 2008


Part of BT Business's larger communications strategy ‘do what you do best’, this direct mail piece needed to resonate with the managing directors of start-up companies under six months old. The audience, often time-poor and heavily targeted by other suppliers, have taken on a host of roles in their new business, flitting between sales manager one minute, finance director the next and occasionally, often ineffectually, in IT. The mailing needed to present BT’s bundled communications package as the solution to this IT problem, allowing managing directors to concentrate on doing what they do best - running their business.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Current Issue

Issue 54

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Inspiration via Email


Related Articles