Menu
Mail & Door Drops
 

Picasso and You

IBM Malaysia Sdn Bhd

Issue 4 | July 2008

Background

To get top CEOs to attend its client appreciation event for the third consecutive year, IBM wanted to push the envelope in terms of the event highlight. It invited National Geographic Explorer-in-Residence, Dr Spencer Wells, as the event speaker. Dr Wells leads the groundbreaking Genographic Project which traces human migratory history, a project conducted by The National Geographic Society in collaboration with IBM. During the evening, the CEOs would learn how their DNA samples can be used to trace their roots back 60,000 years. There would be no business agenda. The evening’s sole purpose was to entertain and strengthen IBM’s relationship with the CEOs. OgilvyOne’s task was to get 60 of these top CEOs to come to the event.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

Related Articles

People Also Read