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Terra Fighters 2007

Terra Spain

Issue 5 | July 2008

Background

The main objectives of the campaign were to encourage Terra's sales team to hit their quarterly and annual targets, and to help bond the team. Hitting annual sales targets requires great effort throughout the organisation, often involving additional incentives besides purely financial ones. Terra has been developing incentive plans for a long time and for 2007 they needed to come up with something that was completely different, highly motivating and had a strong impact.

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