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The Model

Kalpakian

Issue 9 | December 2008

Background

Kalpakian is a very well known brand in Argentina famous for carpets and rugs of high quality and distinctive design. The agency’s challenge was to announce the launch of a new product from Kalpakian - SolidWood Ingenieril - a wooden flooring produced to a similarly high standard and which was particularly easy to install.

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