Stamp
Issue 17 | December 2010
Agency
Opus Multipla Brazil
Creative Team
Creative Director: Denilson Pucci and Renato Cavalher; Art Director: Cintya Reese; Copywriter: Diego Pianaro
Production Team
Nilson Wippel, Sidney de Andrade Lima
Date
January 2010
Background
To make an outstanding business card
Idea
Rather than a conventional business card, a special stamp was created that simulates a lipstick mark. The stamp may be applied to any material, such as napkins, paper sheets, tissues etc
Results
She got great feedback from advertising market and photographers
Our Thoughts
A few people in large agencies have mocked Directory for showcasing campaigns like this, which are small in scale and minuscule in spend.
We are unrepentant because direct marketing is pretty much the only way small companies get to grow. And sometimes they market themselves with an inventiveness that the big guys can learn from.
Take Sandra Martin’s business card here. It is unambiguous and it’s colourful. It describes what she does and how she does it.
In other words, a sense of both product and brand have been communicated in little more than a nano-second.
The business card can be the sharpest tool in the direct marketing tool box, the means by which you start a conversation rather than just ending it. Looking at your own card for a moment, how boring is it? What would you do to Sandrify it, to inspire a response?