Issue 17 | December 2010


Research showed that only 10% of parents were buying their children’s birthday presents from Early Learning Centre. With 341,000 birthdays for 0-5 year olds each month in the UK, they wanted a bigger slice of the market.

So the Big Birthday Club was created. Parents were encouraged to sign-up with the promise of a free (little) gift for their children just before their birthday.

Unfortunately the budget was just 60p a pack.

How do you send an engaging gift through the post for 60p (including postage)? This is less than even your meanest aunt would spend.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Current Issue

Issue 54

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Inspiration via Email


Related Articles

People Also Read