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Visit Wales

Issue 10 | March 2009

Background

The aim of the campaign was to target walking enthusiasts already on the Visit Wales database in order to drive incremental visits to the Principality. They have probably holidayed in Wales in the summertime and are more likely to consider an autumn walking trip. However, they probably don’t think this is the best time to visit Wales and, if they are looking for an autumn break, almost certainly look elsewhere.

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