GS Series ‘Hideaways’ DM
Issue 3 | July 2008
The GS Series of models was launched over the last two years, and now attention has turned to generating test drives for all GS models from the prospect database built through the launch activity. Direct mail was used as a medium in which the car could be presented in an emotional context, whilst allowing for the provision of detailed information and a response coupon for further brochure requests and test drives.
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