Menu
Mail & Door Drops
 

GS Series ‘Hideaways’ DM

Lexus (GB)

Issue 3 | July 2008

Background

The GS Series of models was launched over the last two years, and now attention has turned to generating test drives for all GS models from the prospect database built through the launch activity. Direct mail was used as a medium in which the car could be presented in an emotional context, whilst allowing for the provision of detailed information and a response coupon for further brochure requests and test drives.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 59
Buy

SUBSCRIPTION DEALS

We have subscription packages for freelancers, for small teams and for large groups.

Share

Related Articles

People Also Read