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Sandpaper - Partners Andrews Aldridge

Rolls-Royce

Issue 12 | September 2009

Background

Ultra high net worth individuals can afford a Phantom whatever the market conditions. But in tough times they may need extra encouragement to justify a purchase of this magnitude. So it was crucial to give tangible, rational and emotional reasons to buy a Rolls-Royce. Customers needed to be able to justify the expense to themselves.

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