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Time Management Launch Campaign

Video Arts

Issue 10 | March 2009

Background

The objectives were to drive awareness of the new training programme and generate sales by getting 500 previews of the trailer in the first month alone. A target was set of £11K of revenue in those four weeks. The agency was asked to achieve a 32% open rate and 27% click-through rate from the email with 0.5% of all recipients forwarding the email to colleagues/friends.

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