Integrated

Time Management Launch Campaign
Video Arts
Issue 10 | March 2009
Background
The objectives were to drive awareness of the new training programme and generate sales by getting 500 previews of the trailer in the first month alone. A target was set of £11K of revenue in those four weeks. The agency was asked to achieve a 32% open rate and 27% click-through rate from the email with 0.5% of all recipients forwarding the email to colleagues/friends.
Subscribe to view more →
This article is for Directory subscribers only
Please Subscribe to Directory or Sign In if you're already a subscriber to read this article.
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Current Issue
HALF PRICE DIRECTORY
Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies
Share
Related Articles
People Also Read
- Boards of Change
Issue 57, December 2020 - Prime Rib Venture
Issue 57, December 2020 - Taming Giants
Issue 57, December 2020 - Picture with the Enemy
Issue 57, December 2020 - Equality Spell Check
Issue 57, December 2020 - #stayhomestayfun
Issue 57, December 2020 - OREO launches The Playful Network
Issue 57, December 2020 - Creme Egg EATertainment
Issue 57, December 2020 - THE MOST FAMOUS GRILLER IN PERU
Issue 57, December 2020 - ROM Buzz
Issue 57, December 2020