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In Bed

Issue 13 | December 2009

Background

The challenge within the traditionally conservative sector of pharma marketing was to try to talk to men aged 40+ about a subject they don’t want to hear about -

erectile dysfunction. The fact is, almost all men will experience the problem at some point in their lives. Yet it is important that they know they are not alone and that the condition is easily treated. All it takes is a short visit to the doctor.

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