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Talk to Frank

Issue 11 | July 2009

Background

The Home Office, DoH, DCSF and COI challenged Profero to create an informative, impartial and genuinely interactive digital experience where teenagers could seek advice on drugs and drug use and that offered an unflinching and realistic examination into the dark side of cocaine abuse. We were to support this with digital interactive adverts to drive users to the site and encourage them to explore the rich and powerful information available to them.

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