'Give A Few Bob'

Background

Men in the UK don't talk about health issues. Nor do they appreciate how common prostate cancer is and that it's killing one man every hour in the UK. The challenge was to create a campaign to put both the disease and the PCRF, which funds independent research into its causes and treatments, firmly on the national agenda. In particular, the aim was to get through to those most likely to be affected by the disease - men aged 45+.