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Click on the Online Agency

EDF (Electricité de France)

Issue 4 | July 2008

Background

EDF (Electricité de France) has developed an interactive website - the Online Agency - that allows its business customers to manage their accounts easily 24 hours a day, seven days a week. In spite of the simplicity of the new service, most of EDF’s professional customers weren’t using it. The challenge was to convince these customers to switch from paper to online account management.

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