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Mercedes SLS AMG/iPAD

Issue 16 | September 2010

Background

The SLS AMG is the latest 'supercar' from Mercedes, a modern reincarnation of the legendary ‘Gullwing’ 1951 300 SL. Only a privileged few will be able to afford this car.

Objective : To give a specific target group ? French Premier League footballers - the opportunity to discover and try out the new SLS AMG. A target group of luxury car enthusiasts, continually on the lookout for innovations and exclusive designs. Arouse the target group's interest in the entire Mercedes-Benz AMG range, the brand's sporty and exclusive series.

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