Menu
Integrated
 

Battle in a Bag

Frito Lay Canada

Issue 10 | March 2009

Background

This campaign was aimed at getting a youthful target market actively involved in a low interest snack food and stirring up excitement over a new product innovation that combines two distinctly flavoured chips (Hot Wings and Blue Cheese) in one bag. The plan was also to catch consumers at times when they were predisposed for fun, to drive awareness and trial of the new innovation with something unexpected.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

Related Articles

People Also Read