Battle in a Bag

Frito Lay Canada

Issue 10 | March 2009


This campaign was aimed at getting a youthful target market actively involved in a low interest snack food and stirring up excitement over a new product innovation that combines two distinctly flavoured chips (Hot Wings and Blue Cheese) in one bag. The plan was also to catch consumers at times when they were predisposed for fun, to drive awareness and trial of the new innovation with something unexpected.

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