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A Painter/Decorator, a Sex Symbol And 20 Seconds Of Fame

Issue 19 | June 2011

Background

Pintuco is the leading brand of household paint in Colombia and it wanted to build a database and develop relationships with the country’s many painters and decorators. The problem was that these small businesses are all run by people who belong to no union nor to any other organization. The challenge was to get these people to identify themselves. What would get them to give Pintuco any information about themselves?

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