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Background

One in five children in Liberia dies before their fifth birthday, often from an easily treatable problem such as measles or diarrhoea. It would be unthinkable for a child here in the UK to die under these circumstances, but in Africa it is commonplace. The aim of this campaign - part of a broader commitment to providing free healthcare in Liberia - was to convey the true horror of this fact to raise cash donations from warm Save the Children supporters.