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Iron Envelope

Issue 16 | September 2010

Background

The task was to launch Royal Mail’s new Tracked service to 80 high volume customers, each worth about £1 million.

The new service increased the weight of items that could now be sent and monitored in transit from 5kg to 15kg.

The problem was, businesses had simply never thought of Royal Mail as potential carriers of heavier packages.

The objectives, therefore, were both to raise awareness of this new higher weight limit and to start conversations with customers that would lead to sales later in the year.

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