Issue 2 | July 2008
Deliverability of emails is becoming an issue for interactive marketers. ISPs change the way they label and define spam on a daily basis, so it is extremely difficult for businesses to devise a hard and fast rule to prevent their emails from being blocked. However, one way to limit the number of emails blocked by ISP spam filters is to get customers to add the sender to their contact list, thereby ensuring that they are labelled as 'safe senders'. This is what Eurostar briefed Proximity London to do, to ensure that their emails would get through to their customers.