Online & Digital
Volkswagen Journeys
Issue 20 | September 2011
Background
While test-driving a new VW is a tactile, sensory experience which is an important precursor to purchase, an e-mail doesn’t quite have the same impact.
The task was to try to capture something of the actual driving experience and put it into people’s in-boxes, inspiring recipients to want to test-drive the actual model of VW they had already expressed interest in.
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