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Volkswagen Journeys

Issue 20 | September 2011

Background

While test-driving a new VW is a tactile, sensory experience which is an important precursor to purchase, an e-mail doesn’t quite have the same impact.

The task was to try to capture something of the actual driving experience and put it into people’s in-boxes, inspiring recipients to want to test-drive the actual model of VW they had already expressed interest in.

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