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Transistor Radio Kit

Kapisanan ng mga Brodkaster ng Pilipinas

Issue 4 | July 2008

Background

To promote creativity in radio, the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) - the largest self-regulating body in Philippine radio – had decided to come up with the country’s first-ever radio-specific advertising awards. However, its credibility was an issue among advertising professionals who were wary of joining contests that didn’t seem as prestigious as the other renowned Philippine awards bodies such as The Araw Awards by the 4A's and The Creative Guild of the Philippines. The challenge therefore was how to hype this new award-giving body and encourage agency creatives to enter their radio campaigns into the Awards.

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