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White Letter

Banco Espírito Santo

Issue 4 | July 2008

Background

Credit users know that they are subject to very high interest rates and that, by making credit purchases, they can easily throw next month’s budget into disarray. Many people, therefore, avoid credit card use, only reverting to it in unforeseeable situations or when needing to make special purchases. BES wanted to encourage these people to sign up to their new concept credit card: the BES White Card. With fixed payments and 0% interest, the White Card offers people the freedom to pay on credit without the fear of losing control, knowing that they always pay the same at the end of each month.

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