Online & Digital
![](https://assets.directnewideas.com/3191h.jpg)
iHobo
Issue 17 | December 2010
Background
Depaul UK aims to keep young people from becoming homeless on the streets. Its work relies on donation but its donor base was old (average age 65+) and getting older. Without younger donors, the funds required for its work would dry up. It needed to engage affluent, socially conscious thirtysomethings who could donate for decades to come. This audience is good at blanking out charity messages but when engaged will not only empathise but will donate.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Related Articles
People Also Read
- Steinlager Alt Blacks
Issue 61, December 2021 - The Rooftop Match with Roger Federer
Issue 56, September 2020 - Pitvertising
Issue 59, June 2021 - An invisible problem
Issue 62, March 2022