Online & Digital

iHobo
Issue 17 | December 2010
Background
Depaul UK aims to keep young people from becoming homeless on the streets. Its work relies on donation but its donor base was old (average age 65+) and getting older. Without younger donors, the funds required for its work would dry up. It needed to engage affluent, socially conscious thirtysomethings who could donate for decades to come. This audience is good at blanking out charity messages but when engaged will not only empathise but will donate.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
Related Articles
People Also Read
- Beyond The Wall
Issue 27, June 2013 - The #DomiCopter
Issue 28, September 2013 - The Self-Driving Bike
Issue 39, June 2016 - Poppy Drive
Issue 57, December 2020 - The Black Elevation Map
Issue 62, March 2022