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Know Your Enemy

MessageLabs

Issue 7 | July 2008

Background

MessageLabs are the world’s leading messaging security specialist. They ensure the safe transfer of email, instant messaging and web data for some of the most security-minded organisations in the world, including banks and governments. Historically, MessageLabs have behaved like any typical technology company, using trade exhibitions and advertising to build their reputation and to generate sales leads from the business sector. Rapier needed to make MessageLabs famous in a market of bland faceless IT companies.

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