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Thank You Notes

Issue 13 | December 2009

Background

The number of small dogs in New Zealand is growing, and so too is the market for premium dog food. Keen for a slice of it, Heinz Wattie’s developed Gourmet Dog and tasked the agency with finding a way to introduce small dogs and their owners to the new product, and to engage them in a way that would generate a pool of leads for ongoing communications.

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