Rapp Collins, New Zealand
Issue 7 | July 2008
As a leading New Zealand direct agency, Rapp Collins didn’t like the antiquated label 'junk mail', nor did it want to create junk, especially when it came to Christmas cards. Christmas each year sees the world’s rubbish output spike massively with millions of tonnes of cards destined for landfill. One billion Christmas cards (17 for every man, woman and child) in the UK alone. 1.9 billion cards in the US. The agency wanted to demonstrate to clients, business partners and friends that it could still send a traditional Christmas greeting in a sustainable way.