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CIGNA

Issue 9 | December 2008

Background

CIGNA Life Insurance must continually add value to its partners. As a result, the CIGNA conference was established. Rapp Collins were tasked with creating an invitation that had to attract 40% of the company’s partners to this new initiative. This target audience is already bombarded with conference invitations from different parties, so the challenge was how to get them to take a day and a half out of their lives to come to a conference about insurance?

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