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Double Soul

Volkswagen

Issue 3 | July 2008

Background

Up until today leisure convertibles and sporty coupés have inhabited two separate worlds. It’s a matter of choosing between the two: a relaxed weekend with friends in a Mercedes CLK cabriolet or an adrenaline drive with your best mate in a Porsche Cayman? Volkswagen EOS is the first hard top convertible that puts together the best of both: style, design, quality, four comfortable seats along with loads of horsepower, low body torsion, a sporty drive set. The aim of this campaign was to get prospects to call the toll free number and book a test drive at their closest dealer.

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