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Accident With Your Name On It

Ambulance Victoria

Issue 5 | July 2008

Background

Ambulance Victoria currently attract 6,500 members per month (80,000 per year). The aim of this campaign was to increase recruitment of ambulance members to 8,333 new members per month (100,000 per annum) and to reduce the attrition rate from 7% to 5% of total members.

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