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NSPCC

Issue 9 | December 2008

Background

NSPCC donors receive a lot of appeals for money – not least from the NSPCC themselves. Many people are happy to give more money to the NSPCC, but they need to understand why it is so essential and the impact their small donation can make. In order to succeed, this mailing had to stand out to grab the audience's attention, and then be as persuasive as possible after that.

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