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Issue 13 | December 2009

Background

The 2010 Toyota 4Runner is the fifth generation 4Runner. Owners of early generation 4Runners are rabid about the performance and history of their vehicle. They join fan clubs, trail teams, post videos, blog, tweet and generally obsess over the car. The launch of the 2010 4Runner needed to match the passion and authenticity of the 4Runner base and introduce the fifth generation 4Runner as true to the 4Runner badge.

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