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National Society for the Prevention of Cruelty to Children (NSPCC)

Issue 10 | March 2009

Background

The NSPCC is a charity in the UK dedicated to protecting children from harm. As well as reminding people of its purpose, the organisation is in constant need of funds. The agency’s strategy was simply to grab the attention of web users and bring home to them the terrible reality of cruelty to children.

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