New Car Owner’s Manual
Issue 15 | June 2010
APIA had a genuinely great offer: if your car is stolen, they’ll replace it with a new one. The challenge was to cross-sell this offer to APIA’s existing customers and make the excitement of a new car ‘real’ for people.
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Subscribe to Directory
Subscribe now and get instant online access to our 2,500+ articles
Inspiration via Email