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Mailbox DVD Player

SKY TV New Zealand

Issue 10 | March 2009

Background

Fatso.co.nz is an online DVD rental service that delivers DVDs free through the mail, with no late fees or return times. Fatso.co.nz had recently merged with DVD Unlimited and MovieShack and had limited brand awareness. The agency needed to create brand awareness and encourage ongoing memberships by highlighting what Fatso.co.nz was all about: the easy way to get DVDs delivered straight to your mail box. Better still, if you signed up for a year, you could get a free DVD player.

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