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Issue 16 | September 2010

Background

Yellow delivers more than 5.5 million directories to homes and businesses in New Zealand each year. But it has also become one of the country’s top 10 websites in with over 2.3 million searches each month on yellow.co.nz.

To reinforce its position as a digital innovator, Yellow wanted to partner The NZ Herald to be the first New Zealand companies to showcase advertising created specifically for the iPad when it launched and reach a highly engaged audience of influential early adopters.

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