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Cricket Sponsorship Activation

Vodafone

Issue 1 | July 2008

Background

The objectives of the campaign were threefold: to leverage Vodafone’s sponsorship of the England cricket team, inspiring cricket fans to activate Sky Mobile TV; more specifically to promote the Sky Sports News and Factual Pack which included live Sky Sports coverage of all England’s cricket matches this summer; and finally, to develop an integrated creative proposal for all communications.

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