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Keep Your Fingers

Bong Ljungdahl Sweden

Issue 6 | July 2008

Background

Bong Ljungdahl is one of Europe's largest envelope manufacturers. However, they had a seroius problem - advertising agencies in Sweden, their prime market, weren’t ordering envelopes from them. Advertising agencies consider standard envelope formats boring, but feel it is too expensive to produce tailor-made formats in small quantities and that the production time is too long. What they didn’t know was that Bong Ljungdahl has over 2,000 punch templates in stock, ready for use. As a result, Bong Ljungdahl are able to produce tailor-made envelopes within a fortnight and at a highly competitive cost.

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