Mail & Door Drops
Touching Brands Chocolate Letter
Royal Mail
Issue 6 | July 2008
Background
Royal Mail wanted to encourage the top 6,000 advertisers in the UK who are currently spending below average amounts on DM to see the medium as more than a rational fulfilment technique. The pack had to demonstrate that DM can deliver a richer, more engaging brand experience to their customers.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Related Articles
People Also Read
- Steinlager Alt Blacks
Issue 61, December 2021 - The Rooftop Match with Roger Federer
Issue 56, September 2020 - Pitvertising
Issue 59, June 2021 - An invisible problem
Issue 62, March 2022