Menu
Mail & Door Drops
 

20°C

Procter & Gamble

Issue 4 | July 2008

Background

Ariel Coldactive cleans your laundry at just 20°C. Saatchi & Saatchi were tasked with communicating this benefit in a surprising and convincing way at the same time as increasing sales of Ariel Coldactive.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 55
Buy

HALF PRICE DIRECTORY

Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies

Share

Related Articles

People Also Read