Mail & Door Drops

Personalised Stamps

Issue 14 | March 2010


New Zealand Post wanted to maximise its sponsorship of the Advertising Effectiveness awards by demonstrating the effectiveness of personalised mail. The problem is, DM is rarely the top-of-mind mediuym for effectiveness and, indeed, the awards themselves were dominated by the broadcast media channels. Rather than competing, the agency decided the best opportunity was to create a highly personalised follow-up.

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