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Mail & Door Drops
 

Personalised Stamps

Issue 14 | March 2010

Background

New Zealand Post wanted to maximise its sponsorship of the Advertising Effectiveness awards by demonstrating the effectiveness of personalised mail. The problem is, DM is rarely the top-of-mind mediuym for effectiveness and, indeed, the awards themselves were dominated by the broadcast media channels. Rather than competing, the agency decided the best opportunity was to create a highly personalised follow-up.

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