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EPICA Awards 2009 - Guards

Issue 14 | March 2010

Agency

Saatchi & Saatchi, London

Creative Team

Executive Creative Directors: Paul Silburn, Kate Stanners Creative Directors: Xander Smith, Jonathan Santana Art Director: Jesper Lonnqvist Copywriter: Joakim Hutchinson Kay

Background

Every year, Saatchi’s hosts the New Directors Showcase at the Cannes Advertising Festival. The brief was to try to get young talent to submit their reels so that they could get the chance to be discovered by future clients.

Idea

A good director has the ability to make actors do the most remarkable things in front of camera. So the agency set out to bring that insight to life in front of Buckingham Palace.

Results

Some more interesting commercials on telly.

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