The $100m press ad
Issue 13 | December 2009
Gindi Holdings is a boutique property developer which won a much talked about government bid to develop land into three residential tower blocks in the most sought-after location in Tel Aviv.
To win the bid, Gindi had to beat off competition from four other purchasing groups. (Purchasing groups are citizens who band together to buy land to develop at a cheaper price.)
The agency’s brief was to create a campaign to sell the apartments in the three towers.
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