Issue 6 | July 2008
FOXTEL loses around AUS$180K annually from disconnections due to non-payment of customers’ accounts. The agency’s task was to encourage customers with a Business Account to take up a Direct Debit payment method by highlighting its benefits, in particular the benefit of not receiving a monthly paper statement. The objective was to get 4% of the 5,500 FOXTEL Business Account customers mailed to switch to FOXTEL EASYPAY over four weeks.
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Subscribe to Directory
Subscribe now and get instant online access to our 2,500+ articles
Inspiration via Email