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Newspapers bring Kiwis together

Issue 22 | February 2012

Background

1.6 Million New Zealanders read a newspaper everyday. If something is on the front page then the whole nation knows about it. It’s a shared experience.

The Newspapers Publishers’ Association wanted to remind advertisers how powerful the papers can be, bringing people together. And they wanted to do this in a way that would give them plenty of additional PR.

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