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Enjoy Your Trip

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Issue 2 | July 2008

Background

Travel has lost its glamour and sense of adventure. Buy a flight or holiday these days you don't even get a ticket; you get an email. So how does an online travel agent continue the selling conversation once the customer has printed out their flight-reference-number email and logged off their computer? Margins on flights are tight, making the cross-selling of additional services like hotel stays, car hire, travel insurance and excursions vital to the customer profitability. And when your brand exists online, how can you make it step into the real world experience of your customers?

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