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Winter Car Kit

Issue 13 | December 2009

Background

With so many motor insurers out there flashing deals to new customers, it’s easy to shop around for a better offer and just as easy to switch. Rarely are customers rewarded for their loyalty so the relationship between customer and insurer can be fickle. Giving customers ‘a treat’ would be a clear indication of MORE TH>N’s brand promise of ‘We do more’ and would serve to strengthen the relationship with their customers.

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