A Tricky Game of Tipple Toppling
Ardbeg Blasda Single Malt Whisky
Issue 13 | December 2009
Ardbeg is a heavily peated single malt whisky, produced on the small Scottish island of Islay.
Peatiness is a huge part of its appeal and the brand’s reputation has been built on it.
The Distillery took a gamble when it softened the peat in a new batch of Ardbeg.
They called the whisky it made 'Blasda', meaning sweet and delicious in Gaelic.
The new whisky managed to retain perfect balance but with less of a peaty punch than Ardbeg devotees might expect. The challenge was to get these ‘peat-freaks’ to accept it.
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