Mail & Door Drops

You had me at hello
Issue 11 | July 2009
Background
Marketing directors are inundated with the standard “we are a great creative agency” approach.
Strategem wanted to differentiate themselves not just through adopting a more self-deprecating tone of voice but through demonstrating its understanding of integrated media.
The objectives were to target 15 specific new business prospects and get 10 meetings from which 5 projects would emerge.
Subscribe to view more →
This article is for Directory subscribers only
Please Subscribe to Directory or Sign In if you're already a subscriber to read this article.
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Current Issue
HALF PRICE DIRECTORY
Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies
Share
Related Articles
People Also Read
- Reimagine the world like a gamer
Issue 57, December 2020