Mail & Door Drops

You had me at hello

Issue 11 | July 2009


Marketing directors are inundated with the standard “we are a great creative agency” approach.

Strategem wanted to differentiate themselves not just through adopting a more self-deprecating tone of voice but through demonstrating its understanding of integrated media.

The objectives were to target 15 specific new business prospects and get 10 meetings from which 5 projects would emerge.

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