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Joint Benefits

KoGEN Pharmaceuticals

Issue 3 | July 2008

Background

Diclomax is an anti-arthritic therapy that improves joint mobility but has the added benefit of not upsetting the stomach, which many competitor products are apt to do. KoGEN Pharmaceuticals had recently run a press ad headlined ‘Joint benefits’ and featuring a man in his swimmers, hat and sandals on a beach, and wanted to follow this up with a direct mail piece to communicate the same message. Doctors get a large amount of direct mail so cut-through was imperative.

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