Joint Benefits

Background

Diclomax is an anti-arthritic therapy that improves joint mobility but has the added benefit of not upsetting the stomach, which many competitor products are apt to do. KoGEN Pharmaceuticals had recently run a press ad headlined ‘Joint benefits’ and featuring a man in his swimmers, hat and sandals on a beach, and wanted to follow this up with a direct mail piece to communicate the same message. Doctors get a large amount of direct mail so cut-through was imperative.